An
introduction
"Never
judge a book by its cover" is how the saying goes. It
stresses the importance of how a product good or bad
should be judged on its merrits and not on the way
it looks, no matter how appealing to the eye. But although
most of us understand this concept, the majority of people
if given the choice between two unknown products
will still go for the product that looks best, with no regard
to quality.
So
ask yourself this: if a 'bad' product can be sold because
of the way it looks, imagine what the right 'packaging' can
do for the right product. No matter what you are trying to
sell: goods, services even yourself never underestimate
the value and power of 'visual impact'.
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